RESEACH: ART OF THE TITLE-ELF

WORK from Josie Dean

RESEARCH:ART OF THE TITLE- JUNO

http://www.artofthetitle.com/title/juno/

RESEARCH:THE ART OF THE TITLE: SNOW WHITE

http://www.artofthetitle.com/title/snow-white-and-the-huntsman/

The Art of The Title- Snow White and the Huntsman

I used the website The Art of the Title to explore the many different ways in which title sequences signal genre and hook audience interest.

Snow White and the Huntsman is  a twisted remake of  the fairy tale ‘Snow White’. It is a dark fantasy film where Snow White grows up being imprisoned by her evil step mother after her mother and father die. 

The opening needs to hint at the future plot without giving it away: how Snow White finally escapes into the forest thinking she got away when a huntsman that the queen hired to get her back, making a deal with him saying she can bring back his dead wife with her powers.

In the credits the producer, editor and director are named as well as other people such as the who did the screen play. The credits then move on to the principal characters who are staring in it. The credits are presented using the names of the actors appearing on the screen with a background of an image relating to the film. It changes from each character but them all connecting to fighting and war including blades smashing objects and men in armour with their weapons. Dramatic music is also used in the back ground of the credits to complete the atmosphere of the film as violent and pain.

Instead of just having small shots to do with the film, there are also names that appears in flashes at the bottom of the screen which gives us the information on who has created the film and who stars in it.

The colours of the opening titles are all very dark as they have to link to the film, as the film being a twisted fairy tale with violent scenes the darkness connects to the film but not giving too much away. There are some colours of red in some flashes which could represent the blood shed thought the film. The props that they use are mostly weapons which fits into  the war and violence idea.

The editing includes a very strong rhythmic beat of orchestral music makes by string percussion and vocals which accompanies extreme close up of the raven's wings and armoured men clenching swords smashing their surrounding. The lyric are talking about light which represents snow white and her purity but then we see all the dark images which represents the evil queen which contrast with each other.